Who and What is ebdex 2?
Jane Harrad-Roberts of Marketing Projects spent few hours this morning with us to simplify our message. Let’s hear what you think about this?
ebdex enables accounts payable systems and accounts receivable systems to communicate easily.
Then we received a comment from John Clough on my previous article on what is ebdex, which got us to refine the sentence on our corporate website.
ebdex provides a secure, scalable, managed and hosted Business-to-Business (B2B) electronic document exchange that increases the operational efficiency and profits of our clients whilst improving their cash flow and their competitiveness, with almost zero capital expenditure.
Then Jane helped me to clarify our vision further:
ebdex’s vision is to be the owner and operator of the largest transaction hub in the UK and EMEA by 2016 providing document exchange solutions and related value-added services to all sizes and manner of companies.
Are above better or worse than the previous?
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Sphere It
Hi Manoj
A traditional elevator story (the name coming from the amount of time you have to explain what you do, which is the time it takes to ride two floors in an elevator) should have four parts to it.
* A problem
* The downside to a client
* Your solution
* The benefit to the client
One thing that comes out of this post is you need to define what you want to achieve with your statement. There’s nothing wrong with having different statements for different purposes.
The refined post mentions your vision. Is that relevant to someone who may buy your software? I dont care if youre the next Microsoft or if youve only got one customer. Can you solve my problems?
I would have thought your vision is important to your staff and your investors but not necessarily to a potential client. What you do and how you can help is important to them.
There may be other people that should have a relevant message too.
By the way, I should say that I’m no marketer, but as someone who buys things, the important thing to me is what you can do for me.
PS Not going to Softworld - but could meet up with you next Wednesday potentially. Will email you details.
John, all valid points. With regards to Vision, we need to some how marry this with customer.
As I see, I have two options, these being:
Option 1 -
+ Who/what we are?
+ What we do?
+ How we help companies?
+ How we do it better than anyone else?
Option 2 -
+ identify customer pain
+ how we will relieve customer pain?
+ how we will do it better than anyone else?
Option 2 requires engagement with potential customer early - i.e. asking relevant questions and homing into identify the key pain among number of pains. It is also important to get to the root cause if you can or to assume the root cause based on our knowledge of similar pains (perhaps symptoms) felt by other companies
Option 1 is pretty much starting by saying we have a solution without knowing what your problem is. In this case, we are prejudging what the problem is - which can lead to loss of opportunity. A solution seeking a problem - not the best approach
Both can be used in different situations - but not at the same time.
Perhaps there may be other ways to go about this!
Nothing better than getting customers and partners to refine our statements. End of the day, it does not matter how great our statements are if our customers and partners cannot understand them and relate to thier businesses.
Keep your ideas flowing!
Hi Manoj
I prefer:
ebdex enables purchasing systems and supply systems to communicate more effectively.
ebdex provides a secure, scalable, managed and hosted Business-to-Business (B2B) electronic document exchange that with almost zero capital expenditure increases the operational efficiency, profits, cash flow and competitiveness of our clients.
These I think are better.
Your new vision statement is better
p.s. Nightmare photo!!